I don't make adsfor ad people.

I didn't come up the usual way. Producer, motion designer, art director, photographer, brand builder. I picked up each one because it got me closer to making the thing I actually had in my head.

National brands, cannabis startups, food companies, cycling culture, a United Nations campaign. Not much of a pattern, and I never went looking for one. What I want to know is the same every time: what's the strangest idea this brand can actually run with?

Armor All got a viking. STP got an engine built out of paper. Both of those got made.